A third of sons and daughters expected to skip Mother’s Day this year

20th March 2017

Many UK mums are set to be lonely this Mother’s Day, after a third of Brits admitted that they won’t be seeing their mum on March 26th.

To make matters worse, two fifths of mothers won’t even receive a card from their kids, but despite that, Brits are expected to spend a staggering £435 million their mums this Mother’s Day.

The average Brits will fork out £24.38 on their mums this year, with flowers being the most popular gift of choice.

Florists should be expecting a hectic period, with half of Brits planning on getting their mother flowers ahead of the weekend. Flowers were followed by chocolates (27%) and perfume (8%) as the most popular Mother’s Day gifts chosen by Brits.

A tenth of Brits however, are prepared to stray away from the norm in regards to gift buying, by purchasing a variation of things including gardening accessories and a two week stay in the Caribbean.

There won’t be a special family meal for many this Mother’s Day, with a quarter of visiting children expecting their mum to do the cooking for them on their ‘special day’.

A quarter of respondents in our latest survey admitted to only seeing their parents once every three months, but for other parents our results make even sadder reading, with 5% of respondents admitting to seeing their parents less than once a year!

Mums in Worcester won’t be feeling lonely, with four fifths of respondents from the city saying that they meet up with their mum at least once a week.

Respondents in Wolverhampton however don’t share the same commitment when it comes to meeting up with their family, as a tenth of those surveyed admitted to NEVER visiting their family.

On the plus side for UK parents, just over two third of Brits do keep in touch with their mum, by calling at least once a week.

Daughters were revealed to spend the most time with their mums, seeing them for a full hour longer than sons are prepared too. This is despite the fact that daughters are more likely than men, to favour their father over their mother.


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